A considered engagement with Footnote Journal. The brief asked for something permanent — a system that could carry the weight of the work without needing to announce itself.
Overview — Footnote Journal, 2024
The identity begins with a question: what does this organisation believe that it would be willing to lose customers over? In the case of Footnote Journal, the answer was clear enough to build an entire system around.
Every decision — the typeface selection, the colour restraint, the proportional system — derives from that single commitment. Nothing decorative. Nothing hedged.
Application details — Editorial Design
The result is a system that works equally well at 12pt on a business card and at 6 metres on a building facade. Scale without compromise. Discipline without austerity for its own sake.
The final delivery included a 64-page brand standards document, a full digital asset library, and a governance framework designed to outlast the engagement itself.
Final system — inverse application